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Super Pretzels Pretzels Recipe
Super Pretzels Pretzels
By Todd Wilbur

Recipe Type: Bread
Calories: 160
Cook Time: 2 hours 25 minutes
Recipe Rating: 5.0 (1 reviews)
 
Gerry Shreiber, a college dropout, wasn't happy with the metalworking business he had been operating for about seven years with a friend, so the two decided to sell out. Shreiber's take was about $60,000, but he needed a new job. By chance one day, he wandered into a Philadelphia waterbed store and struck up a conversation with an investor in a troubled soft pretzel company. After touring the rundown plant, Shreiber thought he could turn the company around, so he put his money to work and bought J and J Soft Pretzels for $72,100. That was in 1971. At the time, J and J had at least ten competitors in the soft pretzel business, but over the years Shreiber devised a strategy that would eliminate this competition and help his company grow-he simply bought most of them out.

Today J and J Super Pretzels are uncontested in the frozen soft pretzel market, and they currently constitute about 70 percent of the soft pretzels that are sold in the countrys malls, convenience stores, amusement parks, stadiums, and movie theaters.

Source: "More Top Secret Recipes" by Todd Wilbur.

One 1/4-ounce package active dry yeast
1 cup warm water (105 to 110 degrees)
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Divine
Rick Myers  
Submitted on: 09/04/12
I used this recipe to make pretzel bunsfor burgers like I had at Red Robin's, prefect recipe. The taste, texture, everything all came out exactly like those mall pretzels. 5 Stars!