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Driving through Louisiana in 1953, Troy Smith happened upon a cozy hamburger stand that had installed an intercom system to speed up ordering. Troy adapted the idea for his small chain of burger joints and hired nimble servers to bring the food out to customers quickly. The concept was a smash, with revenues for the chain doubling during the first week. Sonic was cashing in on the growing popularity of the automobile. Customers parked their cars in a stall, rolled down the window, and ordered from a speaker. The food was then brought to the car on a tray by a roller-skating carhop with extraordinary balance.
Today, Sonic has rejuvenated the carhop concept by serving customers the same way as in the '50s; with individual car stalls, speakers, and waitresses on wheels. The company is America's largest drive-in hamburger chain with more than two thousand units rolling in 1999.
Nutrition Facts
Serving size--1 sandwich
Total servings--1
Calories per serving--400 / Original--314
Fat per serving--10.5 g / Original--15.7 g
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