In 1972, brothers-in-law Leonard Marsh and Hyman Golden had become tired of running a window-washing business. They contacted their friend Arnold Greenberg and told him they wanted to start selling bottle fruit juices. Greenberg had a health-food store and thought their I'dea for all-natural beverages was a good one, so together they started selling pure fruit juices under the name Unadulterated Food Products. It took the trio about a decade to acquire the name they really wanted, Snapple, for $500 from a guy in Texas who has used it on an apple soda that bombed. Snapples big break came in 1988, when the company started bottling ready-to-drink iced teas. It took only five years for Snapple to become the leader in the iced tea market, blowing away giants Lipton and Nestea. The Snapple iced tea phenomenon helped the company increase sales between 1988 and 1992 by nearly 1,300 percent. Whew.