Not even Tony the Tiger is a match for the world’s most beloved toaster pastries. While Kellogg’s Frosted Flakes is the best-selling cereal in the U.S., Pop-Tarts are an even bigger seller for the food manufactures, with $330 million in sales in 1996. The two-to-a-pack rectangular snacks were born in 1964, when Kellogg’s followed a competitor’s idea for breakfast pastries that could be heated through in an ordinary toaster. With the company’s experience in cereals and grains it was able to create pastries in a variety of flavors. Pop-Tarts have always dominated the toaster pastry market, but in the first half of 1990s Nabisco was coming on strong with its own toaster pastries called Toastettes. Toastettes became so appealing to consumers because the package held eight pastries, while Pop-Tarts had six to a box. In June of 1996, Kellogg’s added two more Pop-Tarts to each box without changing the price, and Toastettes sales quickly dropped by 45 percent.
Another move against competitor Nabisco came that same year when Kellogg’s introduced its new line of low-fat Pop-Tarts. Nabisco had earlier introduced low-fat toaster-pastries in its SnackWell’s line, but Kellogg’s low-fat version of its popular product dominated once again.
This recipe makes eight clones, or a box’s worth of the toaster pastries. Be sure to roll the dough very flat when preparing the pastries, and toast them on the very lowest setting of your toaster. Watch the pastries closely and pop ‘em up if the frosting begins to turn brown.

Nutrition Facts
Serving size – 1 pastry
Total servings – 8
Fat per serving – 3g
Calories per serving - 219