This company was founded as the United Biscuit Company of America back in 1927. It was made up of sixteen bakeries from Philadelphia to Salt Lake City, marketing cookies and crackers under a variety of brand names. That system lasted for twenty-two years, and eventually the name Keebler was adopted for the entire conglomerate. Keebler was linked with the United Biscuit name once again after it was bought in 1974 by a British company of that name.

Today the company makes 50 billion cookies and crackers each year; among them are the popular Pecan Sandies, first sold in 1955. The Toffee variety came thirty-eight years later.