Menu Description: "It don't get no batter than this."
With the double-entendre name and female servers (many of whom are also models), Hooters has become a company with critics. Several years ago a group of Hooters Girls in Minneapolis sued the company on grounds of sexual harrassment, saying that the uniforms featuring shorts and tight T-shirts or tank tops were demeaning. Ultimately, the women dropped the suit. But more recently, the Equal Employment Opportunity Commission ordered the company to hire men on the foodservice staff. Hooters countered with a sarcastic million-dollar advertising campaign featuring a mustachioed man named "Vince" dressed in Hooters Girl getup. Once again, that suit was dropped.
Vice President of Marketing, Mike McNeil told Nation's Restaurant News, "Hooter's Girls are actually wearing more clothing than what most women wear at the gym or the beach. It's part of the concept. I don't think the world would be a better place if we had guys be Hooters Girls." You may agree or disagree, but the fact is that Hooters is currently the country's thirteenth largest dinner house chain and one of the fastest growing, with an increasing number of diners discovering Buffalo Shrimp, a delicious spin-off of Buffalo Chicken Wings.
Source: Top Secret Restaurant Recipes by Todd Wilbur.