Take a close look at the Entenmann's logo sometime. You'll see a drawing of the same type of horse-drawn delivery wagon that William Entenmann drove back in 1898 in Brooklyn, New York, when he started his home-delivery baking service. The successful family business was passed on through the generations with little change in philosophy or goals. Then in 1951, the family realized the best way to reach the growing numbers of customers was by selling the products in New York- area supermarkets. The delivery business went retail, but the company was still a local New York-area business.

All that changed in 1982, when General Foods purchased the company. Not only did distribution go national, but at the same time food scientists at General Foods were working hard to develop the first line of fresh-baked fat-free cakes and pastries. When those products hit store shelves in 1989, the fat-shunning fad was in its infancy, and Entenmann's was able to grab a big chunk of the market.

Now you can sink your teeth into a big chunk of this home-made version of the popular cheese-filled crumb cake. This clone recipe of the popular treat makes two cakes the same size as the original, by dividing a standard 9 X 13-inch pan in half with a large piece of aluminum foil.

Nutrition Facts:
Serving size - 2.6 oz
Total serving - 18
Calories per serving--140
Fat per serving - 0 g