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Brown and Haley Almond Roca Recipe
Brown and Haley Almond Roca
By Todd Wilbur

Recipe Type: Candy
Calories: 157
Cook Time: 50 minutes
Recipe Rating: 0.0 (0 reviews)
 
Founded in 1914 by Harry Brown and J.C. Haley in Tacoma, Washington, the Brown and Haley Candy Company is one of the oldest confectioners in the country. In 1923 the company hit the jackpot when Harry Brown and the former cook from what would eventually become M and M/Mars, created a chocolate-coated butter candy, sprinkled with California almonds. They took the sweet to Tacoma's head librarian, and she named it Almond Roca-roca means "rock" in Spanish. In 1927 the two men decided to wrap the little candies in imported gold foil and pack them into the now-familiar pink cans to extend their shelf life threefold. In fact, because of the way the candy was packaged, it was carried by troops in World War II, the Korean War, the Vietnam War, and the Gulf War.

The Brown and Haley candy company is still housed in the former shoe factory that it has occupied since 1919. Almond Roca is so popular today that it can be found in sixty-four countries and is a market leader in Hong Kong, Singapore, Korea, Taiwan, the Philippines, and Japan. The company sells more that 5 million pounds of Almond Roca each year and is the United States leading exporter of packaged confections. 
1 cup (2 sticks) butter
1 cup granulated sugar
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